Every month 22.2 million people use Twitter, 5.9 million use Instagram and 69 million a day use Facebook. Social platforms have become the major marketing platforms, with the largest audiences available and not only just for fashion or furniture or kitchen appliances. Now a day’s recruiters and hiring managers are increasingly turning towards social media to market their companies’ job vacancies to the job seekers.
“Social hiring’‘ – a way to source candidates is rapidly emerging as a new recruitment strategy. Companies have started using social networks and other platforms, such as Dribble for designers. However, there many companies who still don’t have any idea about how critical social hiring is to their success.
As per the Society for Human Resource Management the platforms which are being used for social hiring by the recruiters are — 54% Facebook, 8% Google+ & YouTube and 4% Pinterest. Tech savvy hiring managers and recruiters are exploring ways of leveraging the social media (web) to source talent and for exposing their employer brand.
There are three important things all companies should have started doing:
1. Focusing on your social talent brand –
By a company’s talent brand we mean how the mission, vision and corporate culture of that particular company are perceived on the social web. It plays an important and vastly underappreciated role in the reduction of a business’ cost to hire and also the ability for attracting new & quality candidates. For example, Google does an awesome job for talent branding. They look like a great place to work and that’s become their biggest asset in hiring. You should make sure that your company’s image, in photos, words and videos, is uniform across Facebook, Twitter, Pinterest Instagram, and other platforms.
2. Enabling your employees for evangelising –
The best effective way for drawing candidates to you is by having employees spread the word about the company is that “it is the best place to work”. Allow them to Tweet or write a blog about their work and office culture, also they post photos on the company’s Facebook page and try to engage others also.
3. Cultivating a positive exposure across all the social media platforms –
Your company should celebrate itself by placing out a variety content (both written & visual), like posting a corporate blog, photos of events and whatever is happening in the office on Instagram, Twitter, and Facebook (with corresponding hashtags like #teamparty or #succesfulcampaign). It can be a photo of your new office or a 4-5 second Vine video of a recent staff meeting. Update whatever is happening in your industry/company, and always post your job availabilities on Facebook, Twitter, and Google+.
The more positive and encouraging exposure you nurture for your company across the social media, more the talent will be coming in, looking for you.
Blog By- Hemangini Mahajan
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